When I ask you to recall a wedding you’ve gone to… which one comes to mind?
I’m 99.9% sure it’s not the boring wedding of your second cousin once removed and his stuck up wife. It’s the wedding that had PERSONALITY.
The lesson: Personality makes you and your brand memorable.
Finally, think of the best wedding you’ve gone to. What was so magnificent about it? The food? The music? The decor?
Truth is, it’s probably a mixture of these things, because in events like this all of your senses are taking in your surroundings and creating an experience. A great brand should do the same thing.
The lesson: Your brand goes further than your visuals… it needs to have dimension.